About

Early Passion for Technology

From an early age, Preston Vertich was drawn to technology and how systems work together. What began as curiosity quickly turned into hands-on problem solving—disassembling, rebuilding, and troubleshooting devices—which established a practical foundation that continues to guide his work today.

Hands-On Experience While in School

After a Novell network was installed at his father’s business—consisting of a Compaq Deskpro 386 Novell 2.0a server, multiple PC/XT systems a HP LaserJet printer and a couple of dot matrix printers—Preston began his real journey into Information Technology. Early networked systems and users presented no shortage of issues, and he was eager to learn how to diagnose and resolve every incident he could. What started as curiosity quickly became practical experience supporting users, applications, and shared infrastructure.

As his familiarity with the environment grew, Preston increasingly became the first point of contact for technical issues. Over time, he assumed primary responsibility for day-to-day troubleshooting, with the original sales and service company remaining on call only as needed. This exposure to real operational challenges shaped his understanding of how technology behaves in live business environments—not in theory, but in practice.

By the time he entered college, Preston was supporting home users and small businesses alike. His work expanded beyond repairs into designing and building custom computers, deploying small networks, and maintaining systems intended to be reliable, usable, and resilient in everyday operation.

Growth into Consulting, MSP, and Enterprise Environments

By graduation, Preston had expanded into managed services, complementing his consulting work while supporting small and mid-sized businesses. His focus evolved from individual systems to maintaining networks, endpoints, and shared services that required consistency, documentation, and long-term planning.

Seeking exposure to a larger market and more complex environments, Preston moved to Atlanta, where his work progressed into enterprise-class systems. While his initial roles focused primarily on system administration—OS and application support—it soon became clear that his experience extended beyond software support. Over time, he also took on troubleshooting and deployment of server and network infrastructure. Before long, he was designing network installations.

During this period, Preston worked with Citrix VDI using NVIDIA GRID technology, designing and supporting CAD-focused environments that created over a dozen AutoCAD workstations on a single server. This approach centralized computing resources, reduced costs, and enabled high-performance remote access. Paired with server and VDI virtualization, this experience reshaped his perspective on reducing infrastructure costs by pooling resources efficiently, while delivering a remote user experience on par with physical, on-location workstations. This early work with centralized virtual servers and workstations using resource pooling served as a precursor to the current cloud computing paradigm.

Applying Technology Through Real-World Business Experience

Later in his career, Preston accepted an opportunity to return to his father’s business where his journey started to modernize and revitalize its technology environment. This role provided direct exposure to business operations, workflows, and industry-specific constraints beyond traditional IT.

It was this hands-on experience within the insurance and benefits space—not just technical skill—that enabled him to begin developing tools for insurance companies and agents. By combining operational understanding with technical execution, he created industry specific solutions that simplified processes, improved data quality, and supported more efficient day-to-day operations.

Mission & Approach

With more than 30 years in the technology industry, Preston brings a long-term perspective shaped by evolving platforms, changing business needs, and real-world constraints. Whether working through consulting engagements, managed services, project-based work, or as part of a broader team, his approach remains consistent: simplify complexity, build resilient systems, and deliver technology solutions that support how people and organizations actually operate.